Marketing (Portuguese Edition) by Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, W. Rudelius
Marketing (Portuguese Edition) by Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, W. Rudelius PDF, ePub eBook D0wnl0ad
Atualizado para conduzir estudantes, administradores e consumidores ao mundo do marketing real, este livro-texto apresenta o novo ambiente corporativo criado pela rápida evolução do marketing de massa para o micromarketing, assim como outras mudanças na economia e cultura mundiais. Teorias e conceitos clássicos e fundamentais são apresentados através de produtos, marcas e empresas relacionadas às experiências pessoais dos leitores, além de exemplos de empreendimentos e pequenos negócios que estimulam planos de carreira. Com estrutura pedagógica rigorosa, fundamentada nos objetivos de aprendizagem e enriquecido com dados brasileiros, o texto cativa os leitores com exemplos interessantes e aplicações instigantes e atuais.From reader reviews:
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